The Lego company started in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He had trouble to make ends meet in the absolute depths of the Great Depression, but the miniature prototypes he had made of things like ironing planks and ladders had great potential when children’s toys. He named this company Lego after two Danish thoughts, leg and godt, that means “play well. ”
In 1958, he made the iconic profano brick with tubes inside that means it is interlock to lego portions. This revolutionary innovation totally changed the company and allowed that to increase at an amazing pace.
By 1960s, Seglar had enhanced its foreign reach and began creating toys underneath license in North America through an arrangement with luggage company Samsonite. The organization also set about selling value packs with all the parts should build a certain model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Area (later has been renowned https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor Lego City), and FabuLand.
In the 1970s, Lego got a remarkable step forward using its introduction of Lego results that experienced movable arms and legs. The company likewise began applying more vinyl and producing larger prevents for younger kids, a brand called Duplo. In the eighties, Lego’s product sales grew at a remarkable rate of ten percent every year, in spite of overall doll industry revenue growth slowing.
Today, Seglar is a large global corporation with gross income of over $5. almost 8 billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it really still seems less just like a ruthlessly industrial giant and more like an ancient family good friend.